The supplement market has grown steadily in recent years, to which also the increased interest of people in a healthy lifestyle contributed. Therefore, many companies and individuals close to this field have decided to establish their own brand of nutritional supplements. If you are one of the people who are considering doing business with their own products, this article is for you.
The sale of nutritional supplements under their own brand is suitable for new companies and startups, as well as established companies. Individuals who want to support the health of their clients – nutritionists, trainers, massage salon owners and others – will also appreciate its benefits. And what are the specific advantages of private label supplements?
1. No worries
You design the brand, and the manufacturer takes care of everything else. They will provide you with the necessary information that should be mentioned on the packaging, such as dosage. They prepare and manufacture a ready-to-sell product. That means you don’t have to stick labels on your supplement, buy jars or register with the authorities upon delivery. You can directly add your product to the online shop or display it in the store.
2. Expert advice
You want to sell nutritional supplements, but you may not know what. The supplement manufacturer has an overview of market developments and knows which products are popular among end customers in a particular sphere. As a result, they can recommend products for your brand, and you don’t have to figure out through trial and error which supplements customers will buy.
3. Lower costs
Private label products will cost you less money than wholesale or dropshipping. You can also agree with the manufacturer on smaller quantities of products.
4. Professional image
Products with your own design and logo will impress customers and add professionalism and prestige to your brand, especially when it comes to quality nutritional supplements. Own products will also help you stand out from the competition, increase brand awareness and reach new customers.
5. Tailor-made supplements
It is up to you what design you choose for your brand and product packaging. When ordering from a certain quantity, you can further adapt the product to suit your requirements – for example, by adding ingredients or changing the flavour.
Selling nutritional supplements under one’s own brand brings several benefits, of which many of our customers are convinced. Contact us so that we can recommend the products for your brand. Or read our article describing the process of making nutritional supplements.