Why should you sell private label collagen?

It is no wonder that collagen has become a buzzword in the supplement industry. Rising health consciousness, increase in health expenditure, and increased rate of arthritis and other musculoskeletal conditions are some factors that contribute to the consumer demand for this supplement type. Customer behaviour and market forecasts suggest that private label collagen might be a good choice for business owners.


Collagen is the most abundant protein in our bodies and is essential to maintaining good health. It is found in many structures, including skin, muscles, cartilage, tendons and bones. This protein has many essential functions, such as bone strengthening and providing our skin with structure. However, exposure to UV light, smoking, and the natural ageing process contribute to decreasing collagen levels in the body. 

Collagen supplementation is linked to a range of health benefits. It may improve skin health and slow ageing by reducing wrinkles and dryness. A review of 11 studies focusing mostly on women found that taking 3–10 grams of collagen per day for an average of 69 days led to improved skin elasticity and hydration.

Collagen may also relieve joint pain and prevent bone loss. A review of studies in people suffering from osteoarthritis showed that collagen supplementation led to significant improvements in osteoarthritis symptoms. Other benefits include muscle mass boosting, heart health promotion and hair and nail strengthening. The potential benefits are promising, yet more research is needed.

The Consumer Supplement Survey 2022 conducted by Industry Transparency Center (ITC) in the UK, Italy, Germany, the US and China revealed that beauty was the top reason why people take collagen supplements in each of the five countries. Other reasons were: protein content, joint health, bone health, and pain/inflammation. Survey also found that the average consumer spends €30 per month on collagen supplements.


The global collagen supplements market had a value of USD 1.99 billion in 2021. Moreover, it is expected to expand at a compound annual growth rate (CAGR) of 5.5% from 2022 to 2028

In terms of form, pills and gummies accounted for the highest share of the global market revenue in 2021 – around 60%. These are widely preferred by the customers, which also confirms the research by Allied Market Research together with Future Market Insights. The Consumer Supplement Survey 2022 mentioned above also showed that capsules, pills and beverages were preferred over powders, although all those forms were popular.

However, according to Grand View Research and Future Market Insights data, the powder form will register the highest growth rate in the forecast period. 

As consumers have become more aware of the benefits of collagen, they want more of it – whether it be in the form of tablets, gummies or powders. For that reason, private label collagen has the potential for success. If you consider adding this supplement to your product range, we will be happy to help you find the perfect product to suit your brand and customers.

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