---
title: "Supplement trends to watch for in 2023 if you are a private-label business"
url: "https://www.greenpharm.sk/en/2023-supplement-trends-for-private-label-businesses/"
type: "post"
published: "2023-01-13T11:12:05+01:00"
modified: "2024-08-28T10:10:23+02:00"
author: "Miroslav Gecovič"
---

**Past years marked by the global pandemic made health and well-being a top priority for consumers. Surveys, research, and our experience suggest three supplement trends that will rule 2023. This article is for you if you have a private-label supplement business or are looking to start one. **

Despite the vulnerable financial stability of many consumers, **a 2022 survey **with more than 11,300 participants from 16 countries by Accenture revealed that [**80% of people plan to maintain or increase**](https://www.accenture.com/content/dam/accenture/final/industry/consumer-goods-and-services/document/Accenture-Shrinking-Wallets-POV.pdf)** their spending on health and fitness** in the next year. The following supplement categories will have a strong market position in 2023:

## 1. SUPPLEMENTS FOR IMMUNITY 

We have seen immune-boosting supplements dominating the market, which was linked to the COVID-19 outbreak. We expect this trend to continue. A [**2022 survey by Food Supplements Europe**](https://foodsupplementseurope.org/who-takes-food-supplements-and-why/) supports our observations, as it revealed that the **No. 1 supplement in the EU **is [**Vitamin D**](https://www.greenpharm.sk/products/vitamin-d3-4000-iu/), followed by [**Vitamin C**](https://www.greenpharm.sk/products/vitamin-c-1000-mg/). Both vitamins are used for immune support. [**Multivitamin**](https://www.greenpharm.sk/products/multivitamin-ginger/) is also a product our B2B customers often order from us.

 ![](https://www.greenpharm.sk/wp-content/uploads/podpora-imunity-greenpharm-2-scaled.jpeg)

## 2. STRESS RELIEF SUPPLEMENTS 

The recent social and economic development in the world impacts the mental well-being of people. A [**2022 online survey ****among 3,192 adults**](https://www.apa.org/news/press/releases/stress/2022/concerned-future-inflation) conducted by the American Psychological Association in August and September confirms this claim. The vast majority of them reported **inflation (83%)**, followed by **the economy (69%) and money (66%)** as **significant sources of stress**.

A 2022 [**EU survey with more than 27,000 employed workers**](https://osha.europa.eu/en/facts-and-figures/osh-pulse-occupational-safety-and-health-post-pandemic-workplaces) revealed that workplace stress has been on the rise in Europe since COVID-19. **Almost half of the respondents** (46%) said they are exposed to **severe time pressure or overload of work**.

If you want to respond to this trend, include **stress relief supplements in your product portfolio**. [**Ashwagandha**](https://www.greenpharm.sk/products/ashwagandha/) is an adaptogen known for its ability to reduce stress. People also use [**L-theanine**](https://www.greenpharm.sk/products/l-theanine/) as it helps them relax and lower stress.

 ![](https://www.greenpharm.sk/wp-content/uploads/zvladanie-stresu-greenpharm-scaled.jpeg)

## 3. EYE SUPPLEMENTS 

The last product category is also linked to the global pandemic and lockdowns. People started **working from home **and **increased their screen time**, which had adverse effects on eye health. A 2021 research found that Americans in their early twenties spent an average of [**28.5 hours per week on their phones**](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8123581/) in 2020, which is an increase from 25.9 hours per week in 2018.

A survey carried out in the UK in 2020 showed that **more than 27% of people with eye conditions** agreed that their [**eyesight had worsened during the COVID-19**](https://www.statista.com/statistics/1214317/uk-eye-condition-deterioration-during-covid-19-lockdown/) lockdown due to limited access to healthcare services. Moreover, around 12% strongly agreed that they had felt their eyesight worsen.

Therefore, adding **lutein** or **zeaxanthin** to your product range will respond to the needs of people who want to improve their eye health.

 ![](https://www.greenpharm.sk/wp-content/uploads/podpora-zraku-greenpharm-1-scaled.jpeg)

Product formulations that reflect the customers’ needs related to **immunity, stress management and eye health** are likely to sell well in 2023. Partnering with a reliable supplement manufacturer can help you develop products that will reach your target group.

If you are interested in further supplement trends, you can also read our [**article about antioxidant supplements**](https://www.greenpharm.sk/blog/nutritional-supplements/antioxidant-supplements-see-most-growth/) to learn more about products with the **high growth potential for the coming years**. We gathered relevant **data and predictions **so you can read about [**opportunities offered by gaming supplements**](https://www.greenpharm.sk/blog/nutritional-supplements/gaming-supplements-private-label-opportunity/).