The health and wellness sector is undergoing one of its most significant transformations in decades. What once appeared to be a product-driven trend has become a long-term lifestyle shift that…
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As a brand owner you know that your supplement formulation is the foundation of your success. A weak formula leads directly to bad reviews, low repeat purchases, and a customer…
As a supplement brand owner, you juggle formulation, marketing, and growth. It’s easy to view Good Manufacturing Practices (GMP) as a “supplier problem”—a technical line item on a spec sheet.…
You already know that claims like “Boosts energy,” “Promotes better sleep” sell products. But here’s the catch: what you say on your packaging, website, or Instagram ad is regulated, and…
If you own a supplement brand in 2025, you’ve probably noticed that regulations (not only around packaging) are getting stricter and consumers are paying more attention to how their products…
Just open Instagram and scroll through the feeds of a few fitness influencers or professional athletes. Sooner or later, you’ll probably come across electrolytes. This product is becoming increasingly popular,…
One-size-fits-all approach is out. If you’ve been part of the dietary supplement industry for a while, you’ve probably noticed the importance of catering to individual consumer needs in recent years.…
Launching your supplement brand is exciting, but navigating the maze of licensing and compliance can feel overwhelming. Generally, you do not need a license to sell vitamins and supplements in…
Imagine taking ingredients you like and just mixing them into a nutritional supplement. You probably wouldn’t be able to get away with it, either from a manufacturing or a legislative…
As a supplement brand owner, you know that quality ingredients and effective formulations are key to your product’s success—but have you considered the impact of packaging? The right packaging can…
