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The Power of Supplement Packaging: Types, Consumer Experience, and Branding Tips
As a supplement brand owner, you know that quality ingredients and effective formulations are key to your product’s success—but have you considered the impact of packaging? The right packaging can protect your product, enhance the customer experience, and even reinforce your brand’s identity. Whether you’re deciding between bottles, jars, or single-serve sachets, understanding the strengths […]
What You Need to Know about Supplement Manufacturing Process
Whether you opt for private label or contract manufacturing for your brand, understanding the supplement manufacturing process helps ensure you make informed decisions that impact your product’s quality, compliance, and profitability. Let’s dive into both manufacturing methods, breaking down each step so you can decide which option best fits your brand’s needs. Why choosing the […]
How to Create Your Own Supplement Formula: Everything You Need to Know
Standing out in the supplement industry requires more than just quality products. It demands innovation and customization. Creating your own supplement formula allows your brand to offer unique solutions that cater to specific consumer needs, thereby fostering stronger customer loyalty and market differentiation. With the help of contract manufacturers, you can efficiently develop, test, and […]
How to Sell Supplements Online: Your Guide to Websites, Platforms, Marketing, and Law
In an era where online shopping is the norm and consumers are always on the move, selling supplements online is a smart business move. This post covers the essentials—from ensuring regulatory compliance to leveraging the best e-commerce platforms and marketing your products effectively. We go through the key steps of setting up a supplement business […]
A Practical Guide: How to Find Your Niche When Starting a Supplement Company
With a global market highly receptive to health and wellness products, budding supplement brands can find ample opportunities. However, the key to unlocking them lies in distinguishing yourself through niche marketing. Identifying and effectively targeting a specific segment can significantly enhance your brand’s visibility and relevance not only when starting a supplement company. This guide […]
6 Strategies for Your Supplement Marketing With Actionable Tips
The supplement industry in 2024 is more competitive than ever. Current trends such as sports nutrition, beauty-from-within supplements, and personalized solutions reflect a broader consumer shift towards products that not only enhance health but also align with personal values and lifestyle choices. We know that standing out in this market and effectively reaching your target […]
Private label vs. contract manufacturing: Which option is right for your supplement business?
Whether you’re a budding entrepreneur or an established brand, the decision between private label and contract manufacturing can significantly impact your market presence and profitability. This blog post delves into the nuances of private labeling and contract manufacturing, offering a comprehensive comparison to help you decide which option aligns best with your business objectives. Private […]
Supplement Trends Every Private Label Owner Needs to Know in 2024
The industry presents unique supplement trends for 2024 that you as a private label owner can leverage to stay ahead of your competition and cater to an increasingly discerning customer base. From the booming interest in sports nutrition to the demands for personalized and plant-based supplements, understanding these trends is essential if you aim to […]
3 Myths About Private Label Collagen: Debunked
Are you navigating the complex world of private label collagen or considering entering this booming market? From the efficacy of wild-caught versus farmed fish collagen to the perceived superiority of grass-fed sources, we delve into the facts so you can discover the truths behind these myths and successfully position your products in a competitive market. […]
What led Forbes to present us with the Diamonds of Slovak Business Award?
The fifteenth edition of the Diamonds of Slovak Business Awards showed a dozen companies characterized by rapid growth, turnover in millions of euros, and future potential. We ranked 3rd in the Eastern Slovakia category. Why did Forbes and Enterprise Investors set up this competition? What made us one of the award-winning companies? What plans do […]
How to Start a Supplement Company in 9 Steps
The supplement industry is booming, with an ever-growing demand for health and wellness products. Amidst the pandemic, people have become more health-conscious, driving a surge in the supplement market. However, successfully breaking into this lucrative market may not be easy for a newcomer. But fear not! This guide offers you a step-by-step approach so you […]
Focus on These Certificates When Choosing a Supplement Manufacturer
Consumers are increasingly aware of what they put into their bodies, which leads to a booming demand for high-quality supplements. For business owners who aspire to carve out their own niche in the crowded market, finding a certified supplement manufacturer is crucial to ensure the quality and safety of their products. This article will help […]
