Gaming supplements are on the rise – data, predictions, and opportunities for private labels
Attractive prize money, increasing revenues and growing audience – the eSports and gaming industry has massive potential. Private labels, too, can find their own opportunities in the market. We collected relevant data and wrote down the health needs of gamers so you can focus on staying ahead of the game with your supplements.
THE DIFFERENCE BETWEEN GAMING AND ESPORTS
Before we dive deeper into the topic, let’s define the two terms. Although eSports and gaming are often used interchangeably, there is a difference between them. Gaming is a broad term that includes playing any video game regardless of platform or means. On the other hand, eSports means competitive gaming with a specific goal/prize, such as winning a championship title or prize money.
Esports market overview and predictions
Data from Newzoo’s Global Esports & Live Streaming Market Report 2021 shows the global eSports industry generated revenues of $1.084 billion in 2021, representing a year-on-year growth of +14.5%. According to data by Statista, the industry is predicted to reach a value of $5.48 billion in 2029. That corresponds to a CAGR (compound annual growth rate) of 21% between 2021 and 2029.
The global live-streaming audience hit 728.8 million people in 2021 and is expected to experience a growth at a CAGR of +9.2% by 2024.
The prize money also confirms that it is a lucrative industry. The International 2021 was the eSports tournament that offered the greatest overall prize pool as of November 2022. Its total prize pool was worth $40 million.
HERE ARE THE HEALTH NEEDS AND CHALLENGES OF GAMERS
That traditional image of a gamer sitting for hours in front of a computer screen surrounded by energy drinks and potato crisps is slowly disappearing. Nowadays, the values of eSports players align more with those of traditional athletes and regular supplement takers.
The results of a 2022 study with 260 professional eSports athletes prove that it is not about a sedentary lifestyle for many of them anymore. The study revealed that 92.7% of participants have moderate and/or high levels of physical activity.
But despite that, gaming and eSports still have many adverse effects on the body. A 2020 article published in the Journal of Sport and Health Science summarized the common health issues related to eSports. They include stress, sleep disturbances, vision problems, musculoskeletal pain, weight gain etc.
GAMING SUPPLEMENTS ARE YOUR OPPORTUNITY
Gamers also need to develop skills, such as hand-eye coordination, fast reaction times, and rapid decision-making, to succeed in eSports games. Your opportunity, therefore, lies in developing private label supplements that reflect health and lifestyle demands related to this sport or improve energy, focus, endurance, and reaction time.
In terms of form, RTD (ready-to-drink) beverages largely dominate the market right now. However, gummies, premix powders, capsules, and bars are expected to increase their market share. The reason is that gamers and eSports athletes can consume such products during, before or after a game with little effort.
As the eSports market continues to grow, so will the opportunities for private label owners. Feel free to contact us if you are interested in expanding your target group and product portfolio. We will be happy to help you develop supplements for gamers that reflect their needs.
